5 Steps To Effortless Sync Royalties

Ready? 🚀

Feb 27, 2023

FROM THE DESK OF GRAHAM BARTON
FEBRUARY 27, 2023

Hey Beast,

This is not your average blog post. In fact, it’s not a blog post at all.

As you may have noticed, I took some time away from the blog. If you’re still around, thank you. Very soon I plan to deliver more actionable information here that you can use to shift the odds of sync in your favor.

My efforts have been dead set on optimizing content for Instagram and now Twitter. So if you’re hungry for more bite-sized pro tips you can actually use today, head over there. I post Tweets on my Insta stories daily. I post 2-3 Instagram Reels per week.

With that, the 6-Figure Sync Intensive is near ready for launch. We’re in a beta test phase with a few select individuals (and plan to keep it in beta for the coming quarters).

“Why beta?”
“Why not just launch it to the world?”
“I’ve been on the waitlist for months, WTF?”

I love your intensity. In fact, that’s the intensity required to earn a spot inside the Intensive. Those who want in while it’s still new will find a way in.

It’s not a beginner “course” – It’s a collaborative production experience designed for sync producers who are ready to carve their path to replace their full-time income with sync royalties.

You learn my sync production strategy that has grown my catalog to earning 6-figures seven years and counting. We collab on a high-value, hyper-targeted sync project together. Then we pitch it to my connections and you walk away making more than your investment back. All this in 90 days or less.

Intense sync goals demand an intense sync strategy.

Which means the Intensive has to be good. It must deliver results and shape / mold / bend according to the needs and talents of individual producers at will.

While at the same time providing enough structure and clarity for enrollees to fully crush the program, take in ALL of the masterclass content (still in production), and come out the other end with a high-value 3-track sync project that libraries will beg to have in their catalog.

How can I guarantee this? Because I set my sights on serving a very specific type of producer – One who’s ready for the intensity of producing music daily, scaling (not starting) their efforts in sync, taking feedback like a champ, trying new and uncomfortable things, and proudly building an asset that will continue to pay them for years to come.

The 6-Figure Sync Intensive is NOT for every producer in the world, which is why it’s still in beta. The result it provides is not one that your typical producer is willing to earn.

The masterclass content features my entire sync production workflow that allows me to create 3+ high-value sync tracks per month – Fully-loaded, toplined, and placement-ready.

Oh and on that “placement-ready” term…

I see more and more people promising success in sync by saying “I’ll help you make your tracks placement-ready” in some way or another. Like, is that all you (reader) really want?

When I reflect on the first years of my sync career, having “placement-ready” tracks was not my priority. Why? Because I could barely make rent. I could barely buy the food I wanted.

Screw passive income or thoughts of increasing earning potential – I was in survival mode.

“Placement-ready” screams “beginner”. It screams “side-hustle” and I refuse to deliver anything short of “high-value” or “profitable”. These are terms I never see anyone in sync using and they’re the terms I feel called to use every single day.

They speak to me and I believe they speak to the ideal producer who deserves sync success.

What I want is to help high-powered sync producers get a grip on the sync game, build their catalog with unshakable confidence, create from a place a surefire clarity, and experience the unending capacity to effortlessly receive royalty checks in the mail.

This is the stuff of a Sync Beast.

When Cymatics releases a new sample pack, they seem to love using the term “placement-ready”. Same goes for Unison, and more.

Are they talking about sync placements? Are they talking about a major artists buying your beats? Are they saying you’ll go viral on TikTok?

Truth be told, “placement-ready” means nothing if you don’t cultivate the correct mindset for hearing value before you write a single note (more on this in a bit).

You can only cultivate the high-value sync mindset by one of two ways:

Spending 10+ years in the industry, notching wins into your bed post and grinding into the night.
Investing your precious money (that you can only afford to multiply) into someone who actually builds the foundation of your 6-figure sync career with you.

What goes into your 6-figure sync foundation? Think of it like a staircase: You start on the bottom and ascend to the top. They’re large steps that are bigger than you, which means you can’t skip them easily.

While simple to ascend, it takes full force and effort to reach the next step in sequence. What waits at the top is a consistent stream of royalty checks that grows as you inject more and more value into your catalog.

STEP 1: 6-FIGURE SYNC MINDSET STRATEGY

Most “coaching programs” put some sort of mindset training into their curriculum. On the one hand, crushing limiting beliefs about success is a good thing (you can’t achieve what you don’t believe).

On the other hand, people often deem “mindset training” optional and just want the good stuff. “Mindset trainings” take up space because they’re often woo-woo or deal with the power of the mind, which most people don’t care to connect with.

Instead, the 6-Figure Sync Mindset is all about hearing the high-value sound before you create. Knowing exactly how to extract the most valuable and profitable parts from a reference is the first key to experiencing an endless flow of tracks that sync.

It comes down to your willingness to see the sync world as one giant inspiration pool that you don’t have to put a single dime into to make work for you.

$0 in → $1,000s of dollars out.

It works on repeat when you can train your brain to seek out value in everything you study, vision, and use as inspiration.

STEP 2: 6-FIGURE SYNC CREATIVE STRATEGY

Sync success comes down to 1.) Cracking the code and 2.) Repeating it over and over again – That’s it.

Your best investment is one that has earned for you in the past.

What you double-down on inside the intensive is the 6-Figure Creative Strategy. Intentionally positioning your sync projects before you go down the rabbit hole of production and collaboration (more on these coming up) is the difference-maker for your high-value catalog.

I developed a fail-proof system that allows me to create valuable tracks no matter the mood I’m in, no matter how drained I am, no matter my location, etc. It simply does not fail me.

I am confidently positioned to output valuable tracks in any situation thanks to my creative strategy.

In fact, I just tested it from a hotel room in Hawaii. I spent 3 full days producing music with songwriters and producers in my room, set up with my sh*tty laptop, and not nearly enough tools at my disposal… We still made fire.

By leaning into my creative strategy before putting any ideas into the computer, I could envision exactly the moves I needed to make to create tracks that supes are already asking to pitch to TV shows before the final mixes were complete (not kidding).

STEP 3: 6-FIGURE SYNC COMPOSITION STRATEGY

Once you have the destination clearly held in your mind, you need to hit the road. This is where you start composing with specific guidelines in mind.

Sync is all about purpose-driven music that tells an irresistible story. In fact, stories are the number one currency in sync – Not tracks, not cues, not TV spots, not money…

Stories.

Without stories, brands have no message to tell. Over the course of my sync career, I’ve learned the most popular musical story bought and sold in sync today.

It matches the way TV spots play out in an uncanny way. I’ve had creatives message me to tell me how amazed they were at how my track “effortlessly dropped into their 60-second ad”.

This is the highest compliment a sync producer can receive.

It felt effortless to them because I put 110% effort into how I built my track to tell the same story their project did. It increased the value of my tracks, and I couldn’t afford to ignore this special sauce that set my 6-figure sync catalog apart from the crowd.

STEP 4: 6-FIGURE SYNC PRODUCTION STRATEGY

The sync game has changed. “Production music” is now a dirty world. “Library tracks” are inherently low-dollar. And “royalty free” literally means nothing in 2023.

There is no better time to get into sync.

Brands expect more quality. Supes demand more authenticity. Producers create more value. Ads are more adventurous. Styles are more original. Tracks are more inspiring than ever.

Inside the 6-Figure Sync Intensive, you’re expected to place a heavy emphasis on outputting incredible-sounding tracks based on in-demand briefs and references that I give you access to.

I’m talking a production quality that makes other producers say, “How’d you make that?” (That’s actually a joke we throw around quite a bit as a sarcastic compliment – It’s funny to us).

To live up to this unmatched standard of quality, you create production teams around your sync project and go all-in on collaboration. Having the right people in the right seats is necessary for outputting tracks that make supes drool.

STEP 5: 6-FIGURE SYNC MONETIZATION STRATEGY

This is the elusive, dark art of 6-Figure Sync in a nutshell:

You may have produced an absolute banger in the past, but I bet it’s not earning for you the way that it could.

6-Figure Sync Monetization is all about blowing up your tracks into multiple assets that all serve a specific purpose for creatives, supervisors, and video editors.

One version of one song isn’t enough in this new era of sync. Which is why I’ve developed a repeatable system for tripling-down (or more) on your highest-earning tracks.

By focusing in on providing industry-standard assets, you essentially become a mindreader for creatives searching for the perfect track (and version) for their project.

YOU DESERVE TO BE A 6-FIGURE SYNC BEAST

This sh*t gets me hella fired up. Can you tell? I had no plans of writing this “blog post” today – I felt a spark of inspiration and rolled with it and I’m so glad that I did.

Because it means I get to share more with you about the impact I plan to make with the 6-Figure Sync Intensive.

These five steps have ascended my sync licensing catalog past 6-figures for 7 years straight. I’ve been playing the sync game for 10 years exactly, which means I spent 3 of those years cutting my teeth.

I made it my priority to crack the mysterious codes, find the keys, unlock the doors, and win the game in those first 3 years. The rest I’ve spent repeating that success (and earning).

It was a lot of work up front, and still can be a lot of work today. But now I don’t feel like I have to be working hard right now. In fact, I sleep well knowing I earn money NOT by giving away my time, especially to opportunities that aren’t worth my attention.

I have a growing family. I can afford any food I want. I can travel anywhere I put my mind to (and still work there if I wanted). I experience stability in an industry that gives no f*cks about the producers and creators in it.

I’ve found my pocket through a series of accidents, opportunities, downsides, upsides, and reflections and I aim to share it with 100 sync producers in the hopes that they’ll one day take it full-time.

6-figures is not the goal – A mix of stability, longevity, and consistency is. “6-figures” just has a great ring to it that I want everyone inside Sync Beast to aspire to hit.

It all starts with a:

Bulletproof mindset strategy that fuels you
Rock solid creative strategy you can lean on
Predictable composition strategy you can repeat
Manageable production strategy that leverages the best people for the job
Simple monetization strategy that separates you from the status quo

If you made it to the end of this “non-blog post”, you don’t just deserve to replace your current income with sync royalties – You deserve to greatly exceed it in the shortest amount of time possible.

I believe the 6-Figure Sync Intensive has the power to position high-powered, on fire, fierce sync producers for $10k months in under 1-year. I want that for you, if you want it too.

I am not releasing a public application yet – Again, those who want in will find a way in.

Interested in learning more about the 6-Figure Sync Intensive? Throw your questions down in the comments below.

Stay hungry. 🔥

All my best,

Graham Barton
Sync Producer · Mentor · Imperfectionist
@syncbeast.co
@syncbeast_

Sync Beast