Monthly Memo · June & July 2022

You want it? You got it.

Ready?

June had no clear winner in terms of industry footprint in advertising, and July data is still shaping up. This tells us a couple things:

1. Advertisers are making a push for consumerism before inflation becomes a full on psychic vampire to the American public.

2. Summer deals, drops, and releases are happening as usual and brands are cashing in on the opportunity.

Let’s roll with the *less crazy* latter. 👇