Monthly Memo · May 2022
Sync Summer is starting off hella hot. 🔥
LFG.
Smack dab in the middle of Q2 2022, we’re seeing a HUGE push in two major advertising categories:
Film & Entertainment
Phones & Wireless Networks
Here’s the breakdown:
Zooming In
Apple iPhone TV Spot, 'Data Auction' Song by Esquivel
Apple is going full-blown curious, eclectic, and cinematic with Fantasy by Esquivel. It’s clear they’re going for their stereotypical unexpected, yet cool approach to a socially contentious problem like data privacy. Fantasy by Esquivel works because it has