Monthly Memo · May 2022

Sync Summer is starting off hella hot. 🔥

LFG.

Smack dab in the middle of Q2 2022, we’re seeing a HUGE push in two major advertising categories:

• Film & Entertainment

• Phones & Wireless Networks

Here’s the breakdown:

Zooming In

Apple iPhone TV Spot, 'Data Auction' Song by Esquivel

Apple is going full-blown curious, eclectic, and cinematic with Fantasy by Esquivel. It’s clear they’re going for their stereotypical unexpected, yet cool approach to a socially contentious problem like data privacy. Fantasy by Esquivel works because it has